Where & How Can Explainer Videos Be Used?Įxplainer videos can be used in many marketing channels. Remember, a viewer attention span’s can be short, so keep the video content succinct and to the point. This is because these clips give audiences a simplified version of your product without making them feel bored or frustrated through the process. This gives a human side to your brand and in turn, builds trust.Įxplainer videos are very useful especially for those who have a lot of data to convey. Don’t just show the product, but the creators behind it. If you want to get your viewer’s attention and react emotionally, include real-life examples or images in your video. Videos have the ability to go beyond the message. Studies also show information is more understood when the auditory and visual senses are combined. Moreover, visuals are much easier to process for our brain, which makes it a faster and more effective way of delivering information. It is proven that people tend to perceive visual content as more interesting and engaging than written content. In short, explainer videos make it easy for us to understand information. It can also be a powerful way to share your company’s story with the world and communicate your unique value proposition. This type of instructional content can answer your audience’s questions about a product or service you offer.Īn explainer video helps you communicate your company’s mission and values. When you need a quick answer to a specific question, an explainer video is a much faster way to get it than reading a manual. Visual content is more effective than text at teaching complicated concepts or processes. If you want to make a complex subject easy to understand, then create a video explaining it. Explainer videos are a great choice for products and services that have a level of complexity to them.
If you want to promote your product or service, then you can use entertaining explainer videos that outline your product or service in a clear and straightforward way. Easily shareable through social media, your brand explainer video can attract potential customers who previously weren’t aware of your company. This type of video content is a great option to introduce your brand and give insights into your company. Each type will have a different purpose, depending on what kind of business it’s created for. There are different types of explainer videos.
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